The result can be anything from changing eye colors to planting devil horns on a person’s head. Once that has been built, a universe of fantastical graphics can be attached to the mesh. A computer detects a face and then overlays an invisible facial template consisting of dozens of dots, creating a sort of topographic mesh. They use computer vision to interpret the things the camera sees, and tweak them according to rules set by the filters’ creator. The rise of selfie cultureīeauty filters are essentially automated photo editing tools that use artificial intelligence and computer vision to detect facial features and change them. And it’s all happening without much oversight. They are subjects in an experiment that will show how the technology changes the way we form our identities, represent ourselves, and relate to others. Researchers don’t yet understand the impact that sustained use of augmented reality may have, but they do know there are real risks-and with face filters, young girls are the ones taking that risk. The face filters that have become commonplace across social media are perhaps the most widespread use of augmented reality.
“So if I’m not wearing makeup or if I think I don’t necessarily look my best, the beauty filter sort of changes certain things about your appearance and can fix certain parts of you.”
“When I’m going to use a face filter, it’s because there are certain things that I want to look different,” she explains.
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